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Comms Assets

 

 

On this page you will find an overview of our comms, boiler plate, calendar & detail by channel.


Overview

OUR KEY MESSAGE: Employing young people works #YoungPeopleWork

The Movement to Work Comms team want to foster more joined-up comms so we can all get the right attention for the great work we’re doing.

Why is this important? 

As our partners, you are leaders in your sectors in supporting young people overcoming barriers to work. We need your influence and support to raise awareness for the issues that young people are facing so that others will want to get involved, alongside promoting the numerous social and business benefits there is on offer for those joining the Movement. We want you to showcase your partnership, encourage your networks to follow suit and get more young people involved, so we can all work together to achieve our goals of helping #YoungPeopleWork!

Working with your Comms Teams

We need your help to identify the best contacts in your business to ensure smooth processing for joint content creation, social media campaigns and PR moments. We need your networks and reach, and we know that the Movement to Work story is a great asset for your organisation, so let’s work in collaboration to spread the Movement far and wide.

Movement to Work Communication Resources

Through our new Members Area “INFLUENCE” section, our partners now have access to a range of communications resources from tweet cards and partnership logos to assist with collaborative comms moving forward.

What does success look like in the next 6 months?
  • HELPING MORE YOUNG PEOPLE GET LIFE-CHANGING WORK EXPERIENCE TO HELP BUILD MORE POSITIVE FUTURES!
  • Movement to Work to be working regularly and collaboratively with your comms teams
  • Movement to Work partnership to feature on your company’s website/ CSR/ HR pages
  • Movement to Work partnership to feature in your HR/ CSR related press releases and announcements
  • Movement to Work to regularly feature on your social media feeds – organic content referring to your Movement to Work success stories, sharing opportunities, or sharing our suggested posts – always tagging and hashtagging @MovementToWork #YoungPeopleWork
  • Movement to Work to receive a steady stream of case studies so we can identify great collaborative opportunities for further PR, website and social media content, and award nominations to recognise these young people
  • Content collaborations – could your business sponsor a photography or videography project with us to showcase success

Movement to Work Boiler Plate

Movement to Work (MtW), is a coalition of UK employers committed to tackling youth unemployment through the provision of high-quality work experience and other work opportunities. 

Over 100,000 diverse and empowering work placements, ranging from hospitality to engineering, have been made possible by employers, charities and Government working together through the efforts of Movement to Work in the last seven years. Working with MtW, employers create work placements for unemployed young people between 16-30 years of age, particularly those who have been out of work, education or training for some time, and are usually facing considerable socio-economic challenges.

MtW strengthens the link between UK employers and charity partners that support young people who are more likely to be out of work. This includes those who have been long-term unemployed, homeless, suffered from mental health and being young offenders. These charities help to provide for employers; a great network of talented young people who will benefit from a work placement. Movement to Work promotes the idea that alongside the societal imperative to help #YoungPeopleWork, there are key business benefits: access to a diverse recruitment pool, securing comparatively more loyal employees, raising existing team morale through mentorship, achieving CSR objectives and positive PR.

MtW champions the importance of working together across sectors to solve problems in society. MtW exists to raise standards in order to achieve maximum collective impact for all parties, prioritising and advocating for the young people at the heart of the movement.  Movement to Work’s employer members include many leading UK employers including: Accenture, Diageo, BAE Systems, Barclays, BT, BUPA, Centrica, the Department for Work and Pensions, HSBC, Marks and Spencer, IBM, Marriott International, NHS, Tesco, Unilever and Wates, amongst others.

For more information: https://www.movementtowork.com/

Join the conversation:

#YoungPeopleWork

  • https://www.linkedin.com/company/movement-to-work/
  • @Movement to Work
  • https://www.instagram.com/movementtowork/
  • @movementtowork
  • https://twitter.com/movementtowork
  • @MovementToWork
  • https://www.facebook.com/MovementToWorkUK/
  • @MovementToWork

Detail by channel

We are keeping our focus to  our four main pillars: SOCIAL MEDIA, MEDIA & PR, GOV RELATIONS and EVENTS.

In order to work more collaboratively with you we would like to focus on the following actions under each pillar:

Social Media

  • Follow and tag – Check if you are following our social media accounts @movementtowork (Instagram, Twitter, LinkedIn) Ensure you tag us @movementtowork when posting about us, placements, events etc.

MOVEMENT TO WORK SOCIAL MEDIA CHANNELS:

  • https://www.linkedin.com/company/movement-to-work/
  • @Movement to Work
  • https://www.instagram.com/movementtowork/
  • @movementtowork
  • https://twitter.com/movementtowork
  • @MovementToWork
  • https://www.facebook.com/MovementToWorkUK/
  • @MovementToWork
  • Blog with us! Movement to Work needs bloggers and we would love to work with you to create a blog exploring your experience with Movement to Work which you can share on your personal and business LinkedIn profiles to raise awareness. Please get in touch if you are interested!
  • Graduation moments – Please send us photos of your cohort graduation moments so we can amplify this content
  • As part of the comms pack on the Members Area, you will have access to social media assets and Tweet cards to promote your partnership with us: It would be great if these could be planned into your monthly social media content calendars as well as on your personal LinkedIn profiles. i.e.

Media & PR

  • Op Eds – We are building a calendar of op-eds with our member CEOs and HR leaders so keep an eye out for requests and let us know if you are aware of any media opportunities relating to events/key dates for your company and sector.
  • MtW is Good for business – We will gain more members by demonstrating that partnering with Movement to Work is not only good for young people and society to give young people who are NEET a chance, but it’s good for business too. Can you help us with real-world examples to build this business case, and would you like to feature in this PR effort?
  • Case Studies – As above, we would like to receive a steady stream of case studies so we can identify great collaborative opportunities for further PR. If our partners could provide x1 case study per quarter this will allow us to be much more proactive with our placements and generate more media coverage.
  • Government Relations – Continuing with a programme of meetings with MPs and Ministers to raise the profile of Movement to Work and lobby the case for increased access to jobs for young people. Do you have any contacts that you could intro us to?