Less than a quarter (22%) of 16-21-year-olds in the UK say they would consider a career in hospitality.
That is according to a survey of 1,000 Brits aged 16-21 by InterContinental Hotels Group (IHG), which also found almost one in three (26%) admitted they didn’t see hospitality as an industry to work in after obtaining a degree.
One in five respondents (19%) admitted they weren’t aware a career in hospitality could lead to roles that span design, engineering, finance, HR, law and marketing and more than a quarter (26%) thought working in a hotel mainly entailed dealing with a difficult guest.
The results also highlighted that 42% admitted their job choices reflected their parent’s perceptions of certain industries.
The research coincides with the launch of IHG’s national hotel takeover, where 1,000 hospitality students will assist in the running of 30 hotels across the country.